You have many things to take care of when starting an online business!
You have to prepare a feasibility report for your business. Find a monetization method that can keep your business sustainable for the long term. Also, you need to pitch the potential investors to invest in your new gig. All this requires time and effort and when so much is going on, you surely won't have time to take care of your WordPress business website.
Surely, you do have the option to find a website developer and designer that can take care of all these things, but why spend that much money when you are on a limited budget?
To help you on your business journey, we decided to help you find the best WordPress themes and plugins. Now you can invest your time in focusing on business growth instead of digging-in the technicalities.
Alright then... Let's begin! 😀
Here is a list of essential WordPress plugins that you can use to manage your online business effortlessly.
What does a business need? Data! And, how does one collect data? Through forms, lists, ads, and subscriptions. So, the first plugin you need to have on your business website is WPForms. The WPForms plugin will help you get data from your users effortlessly. WPForms forms can be used for contact pages, lists, and data sharing, and even for collecting payments. That's why WPForms is one of the best plugins for both business and ecommerce websites.
The next plugin on our list is Yoast SEO. It is a simple and very popular plugin that almost every website needs irrespective of the industry. Yoast lets you optimize your website for SEO without a problem. Although the GUI is pretty easy to understand even for a layman, users can still use Yoast SEO with its tutorial document for better optimization.
We have already discussed contact forms. The purpose of getting information is to market to potential customers. That's where OptinMonster helps. The plugin lets you create pop-ups, banners, inline forms, and countdown timers so that you can get more leads, make more sales, and earn higher profits through your business WordPress websites.
Finally, once you have the emails available, the next step is to create an email marketing funnel. All those who are submitting their emails need information about your products and services. Email marketing is one of the oldest ways to get leads and turn them into sales. Constant Contact offers an automated method to create automation funnels for your business promotion easily. ConstantContact also offers readymade templates for all industries so that you can swiftly create email content and market it.
No website is complete without backup software. One of the best backup plugins available to us is UpdraftPlus. You can use this backup plugin to copy data to third-party storage solutions like Dropbox, Google Drive, and AWS. You only have to set the UpdraftPlus plugin once, and it will automatically copy your website data according to your setting. You can use the plugin to copy data yearly, monthly, weekly, and even daily. UpdraftPlus also has a paid version that comes with many more features to automate backups, CLI backups, multisite backups, and storage on UpdraftPlus servers.
Performance is of utmost importance for any website in 2020. Slow website means low traffic and lower conversion rates. People love fast websites because they don't have time to wait, and they have more choices available. So, to save your website from getting slow, you need a cache plugin. We have used multiple plugins, and we recommend W3 Total Cache because it is fast, easy to configure, and gets the job done. W3 Total Cache is available for free, but you can upgrade to a paid version to unlock more features such as decreasing image size and much more.
That’s all. These plugins are enough to get your website launched without any hassle. You can install other relevant plugins depending on your choice and necessity.
Now that we have discussed some of the best WordPress plugins for your business website let's learn about the themes that you can easily set up. We have added a mix of websites with page builders and without page builders, allowing you to make an informed decision.
Astra is one of the fastest themes in the WordPress theme market. Because of its performance, it is in high demand among WordPress users. It also supports Beaver Builder and Elementor page builder plugins so that you can customize the theme according to your business needs. The theme starts for as low as $59, and you can get a lifetime license for a single website. The best part about using this WordPress theme is that it is only 50KBs in size.
On the other hand, an average WordPress theme has a page size of 300KBs. Because of its lighter page size, the theme can load in less than 0.5 seconds. It also offers pre-built templates for business, e-commerce, blogs, and affiliate websites. Just choose a template that works for you and add it to your website.
Divi is a theme and a site builder plugin that allows you to customize your website as per your will. Divi comes with pre-built templates and blocks that you can use to customize the theme according to your needs. It is perfect for all, including WordPress for business, freelancers, ecommerce store owners, bloggers, and affiliate marketers. Divi features over 40 modules, such as sliders, galleries, testimonials, elements, and much more. This means you don't have to hire a developer or a designer as everything is available in the theme.
Unbound is a multipurpose WordPress business theme that you can use with an unlimited number of options. Unbound has over 25+ readymade templates to choose from. Unbound is mostly used by corporate agencies that would like to get started fast and without any problems. The theme allows consulting agencies to develop and launch their websites within hours. Moreover, it also gives its users 100+ template blocks that they can drag & drop to create stunning website landing pages. WordPress business website owners that have no idea about how to write code can use Unbound theme easily.
Consulting is a perfect WordPress theme for finance and business websites. With Consulting theme, you can create modern websites for any service your business provides. You can edit the theme quickly and compose the page layout with drag & drop page builders. Moreover, you can add more value to the users by adding custom Pie Charts, Graphs, and Progress Bars to describe your services. You can also customize the layouts, widgets, header, footer, and even the body area of the theme according to your requirements. Consulting theme also supports the revolution slider plugin to create animated effects.
StartIT is a collection of 21 fully flexible website templates. The theme is designed for startups who would like to display their products to partners, investors, and the general audience. StartIT caters to all marketing segments, including SaaS, software, products, apps, landing pages, and more. It can also be used by websites that are adding a new landing page or launching a completely new product. The StartIT template will equip you with the things you need to get things rolling.
A simple yet powerful WordPress business theme, Lead Engine, lets you design websites with the click of a few buttons. The theme offers over 200 website blocks to arrange and create an impressive layout. The Lead Engine layout provides landing pages, sales pages, user-friendly design, responsive layouts, and templates that cater to almost all industries. Whether you are launching a restaurant website, a digital agency, or a construction project, Lead Engine has everything you need to start your website.
Launching a WordPress website is easy, but creating a website that suits your needs and caters to your preferences is hard. We hope that this tutorial will help you launch your WordPress business website with the click of a few buttons. If you are still unsure on how to proceed further or could use a wordpress manangement service or need any sort of help with your WordPress website, then reach out to us! We are a team of WordPress experts working with businesses like you to help you grow, scale, and give you complete peace of mind 🙂